Tag Archives: DC Comics

Jew of the Week: Ruth Handler & Mattel

The Barbie Doll

Ruth Handler, Inventor of the Barbie Doll

Ruth Moskowicz (1916-2002) was born in Denver to Jewish-Polish parents that immigrated to America. She married her high school sweetheart Elliot Handler, who pioneered a new type of furniture made from a combination of plexiglass and lucite. Ruth convinced him to start a business, and they combined forces with Harold Matson, creating the popular company Mattel (a combination of Matson and Elliot). Over time, they switched to producing toys, and created a music box that sold an incredible 20 million units by 1952. But the success was only just beginning. Seeing that her daughter Barbara gave adult roles to her baby dolls, Ruth was inspired to create an adult-model doll for kids.

Mattel Inc.

Thus was born Barbie, named after Ruth’s daughter (and later Ken, named after her son). Debuting in 1959, the dolls, and all their accessories, exploded onto the scene internationally. Within a short time, Mattel became the largest toy company in the world, a position it holds to this day. It includes the brands Fisher Price, Hot Wheels and Matchbox, and makes toys for Nintendo and DC (of Batman/Superman fame). Ruth Handler was the brains behind the success, serving as President of Mattel until 1973, when she resigned due to a battle with cancer. Inspired once more, she started a new company called Nearly Me, which helps women who’ve suffered from breast cancer, makes comfortable breast prostheses and post-mastectomy clothing and swimwear. Sadly, Ruth succumbed to colon cancer in 2002.

Words of the Week

…honey is one sixtieth of manna, Shabbat is one sixtieth of the World to Come, sleep is one sixtieth of death, a dream is one sixtieth of prophesy.
– Talmud, Berachot 57b

Jew of the Week: Comic Books

What do Batman, Spider-Man and Superman have in common?

The now-ubiquitous superhero comic book was originally a product of poor Jewish immigrants to America. (Look closely and you’ll find Jewish themes in all of them. Superman’s real name? Kal-El!) During the Great Depression, Max Gaines’ (born Max Ginzberg) only solace was reading newspaper comic strips. He wondered how it would be possible to maximize this experience, and thus was born the comic book. Teaming up with Harry Wildenberg, who worked for a colour printing company, they debuted the first ever comic book in 1934. By 1938, comic books had already taken America by storm when two Jews changed the industry forever. Jerry Siegel and Joe Shuster came up with Superman, the first action superhero. In 1939, Bob Kahn (who became Bob Kane in America) and Bill Finger (a poor Jew from Colorado) brought Batman to the world. In 1941, Jacob Kirzberg (who became Jack Kirby) and Joe Simon created Captain America. Meanwhile, a young Romanian Jew named Stanley Lieber, also known as Stan Lee, dreamed up Spider-Man, the Hulk, Avengers and the Fantastic Four, as well as X-Men, Thor and Daredevil, propelling Marvel Comics (which was founded by Martin Goodman) from obscurity into a comics powerhouse. So why the Jews? Will Eisner, the originator of Wonder Man, said it was nothing more than a re-branding of Biblical heroes: “We are people of the Book; we are storytellers essentially. Anyone who’s exposed to Jewish culture, I think, walks away for the rest of his life with an instinct for telling stories…”

 

 

Words of the Week

He shall be free to his home for one year, and he shall cheer his wife whom he has taken.

– Deuteronomy 24:5

A newly-married groom, for the first year following his marriage, is commanded to remain together with his wife, and should not embark upon journeys, join the army in battle, or anything of the like (including civic duties). Rather he must rejoice with his wife for a full year – this is one of the 613 commandments (#214)!